Your “Financial Advisor” Is Probably Just a Salesperson on Commission
India has 967 SEBI-registered fiduciary advisers against over 1,33,000 commission-paid distributors.

Deepak Ghosh, a retired PSU accountant in Bhubaneswar, spent thirty-one years reconciling other people’s ledgers for a living, so when his mutual fund distributor switched him into a higher-commission scheme without proper consent, he did what his training told him to do: he filed a SEBI SCORES complaint and expected a paper trail to settle it, the way a reconciliation always eventually settles. What he got instead was an education in how “resolved” and “over” are not the same word.
Under the upgraded SCORES 2.0 framework, launched in April 2024, the timeline for redressal was tightened to 21 calendar days — the entity Deepak complained against is auto-assigned his complaint and must submit an Action Taken Report (ATR) within that window. If he isn’t satisfied with that response, he gets a 15-day window from receipt of the ATR to seek a first-level review from the designated body, and if he is still unsatisfied after that review, another 15-day window to escalate to a second-level review, at which point SEBI examines the matter directly. On paper, this is a genuinely structured, time-bound process — a real improvement over the system it replaced.
The Action Taken Report — the document that determines whether Deepak’s complaint counts as resolved — is written by the very entity he complained against, not by an independent SEBI investigator. SEBI’s own published data has repeatedly shown average ATR turnaround comfortably inside the 21-day window — but a fast response and a satisfying response are not the same thing. An entity can file a technically-on-time ATR that simply restates its original position, and the investor still has to actively push through a first-level and then second-level review to get anywhere, each with its own multi-week timeline. Deepak’s own distributor did exactly this on the first pass: an ATR filed on day 18 that repeated the original justification for the switch almost word for word.
Add the three windows up and a complaint that goes the full distance runs to roughly seven weeks before SEBI itself even looks at it directly — and that is only if Deepak files each review request the moment a window opens, without delay. Miss the 15-day review-request deadline at either stage, even by a few days while waiting for a reply that never fully lands, and the file simply closes on the entity’s version of events, with no automatic path back in. What the calculator settles for Deepak: enter the amount actually switched and the fee difference between his old and new scheme, and it tells him whether the rupee stakes justify the seven weeks of following up, or whether the honest answer is to treat it as a lesson and move his remaining money instead.
A complaint on SCORES is not a one-click fix — treat it as the first step of a process that may genuinely take one to two months if the first response is inadequate. Keep every document, timestamp, and reference number from the moment you file, since you will likely need them again for the first-level and possibly second-level review. If your complaint involves an amount large enough to justify it, SCORES doesn’t preclude also approaching a consumer forum or, for serious cases, legal counsel in parallel. Deepak, being an accountant by training, kept a dated log of every submission and reply; that log is what let him file his first-level review on day 19 instead of scrambling on day 33 to reconstruct what had actually happened.
SEBI’s Online Dispute Resolution (ODR) portal offers a separate route — online conciliation and arbitration — for disputes that don’t resolve through the standard SCORES process, giving investors an escalation path beyond simply waiting for a second-level SEBI review. It is less well-known than SCORES itself, and worth knowing about before you assume SCORES is your only official option, particularly once a second-level review has already run its course without a result you can accept.
It does not mean SCORES is a sham, or that filing a complaint is pointless. SEBI publishes its monthly disposal figures precisely because the numbers are meant to be checked, and a genuine share of complaints do get resolved in the investor’s favour within the stated windows, particularly straightforward ones with clear documentation. It does not mean every entity games its Action Taken Report either — many respond honestly and fix the problem inside the first 21 days, without the investor ever needing a review stage at all.
What it does mean is narrower: the process rewards an investor who tracks dates and pushes through each review window, and quietly closes against one who assumes filing the complaint is the whole job. Deepak’s ledger habits — a dated log, a reminder before each deadline — were not incidental to his result. They were most of it. The regulator built the clock; using it well is still the investor’s own responsibility.
It also does not mean SCORES is designed to wear investors down on purpose. The auto-escalation feature in SCORES 2.0 exists precisely because SEBI recognised that entities and designated bodies sometimes let deadlines slide, and built a mechanism that pushes a stalled complaint upward without waiting for the investor to notice the lapse. The gap this article is pointing at is narrower still: auto-escalation catches a silent entity, but it does not catch a silent, technically-on-time response that says nothing new. That gap is exactly where an investor’s own tracking has to pick up where the system’s automation stops.
No — SCORES is a free grievance redressal portal provided by SEBI for investors dealing with SEBI-regulated entities.
SCORES only covers entities regulated by SEBI — brokers, AMCs, listed companies, RTAs and similar. Complaints against banks, insurers, or EPFO fall under different regulators: RBI’s ombudsman, IRDAI’s grievance portal, or EPFO’s own EPFiGMS system respectively.
The complaint generally closes on the basis of the entity’s Action Taken Report, since the review stages exist specifically to let a dissatisfied investor challenge that report within a defined window. Treat the ATR’s arrival date as the start of a clock you need to act on immediately, not a deadline to get around to.
Regulatory source: SEBI’s SCORES 2.0 circulars set out the 21-day Action Taken Report timeline and the two-stage, 15-day review and escalation structure described here, available through SEBI’s published circulars and the SEBI website. The reconstruction of Deepak Ghosh’s complaint timeline and the arithmetic on whether pursuing a review is worth the time are this article’s own.
Disclaimer: This article is for general information only and is not legal advice. Deepak Ghosh is a composite character based on common SCORES complaint patterns, not a real person. SCORES timelines and procedures may be updated by SEBI — check the official SCORES portal for current rules before filing.
India has 967 SEBI-registered fiduciary advisers against over 1,33,000 commission-paid distributors.
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