The Bank Counter Selling You ‘A Better FD’ Has a Sales Target Too
Banks drew over 12,000 insurance mis-selling complaints in a single year. The specific phrases that should make you…

Insurers love to advertise their claim settlement ratio — the percentage of claims they pay out — as proof of reliability. What that number doesn’t measure is a much simpler failure: a policy that never gets claimed at all, because the family left behind didn’t know it existed. As of March 2024, Indian insurers were sitting on roughly ₹21,718 crore in unclaimed policyholder funds — money owed to real families who, for one reason or another, never came forward to claim it.
Meenal Joshi almost became one of those statistics. She’s a homemaker in Jalgaon whose husband passed away nine years into a policy she didn’t know the full details of — he’d handled “the insurance stuff” himself, and the paper folder he kept it in got mixed up during a house move a few years into their marriage. Meenal found the policy number on an old premium receipt tucked into a cupboard, purely by chance, while clearing out papers three years after his death. Had she not found that one receipt, the clock IRDAI’s own rules run on unclaimed amounts would have kept ticking regardless. Meenal is a composite — not a real individual — built from a pattern the regulator’s own data shows is common, but the transfer mechanism below is real and current.
This isn’t one scandal or one company — it’s the accumulated total across the industry, down slightly from ₹23,699 crore the year before, but still an enormous, persistent pool. It builds up from maturity payouts nobody claimed, death benefits families never knew to ask for, and matured policies whose owners simply lost track of the paperwork over 15-20 year terms. Under current rules, insurers holding unclaimed amounts for more than ten years (measured as of 30 September each year) must transfer that money to the government’s Senior Citizens’ Welfare Fund, on or before 1 March of the following financial year — life insurers alone transferred over ₹1,066 crore this way in a single recent year. In other words: the money doesn’t just sit there waiting indefinitely. Eventually it leaves the insurer’s books entirely and becomes government-administered welfare funding, through no fault of the family except not knowing to ask.
Here is the part Meenal didn’t know until she researched it after finding that receipt: the clock doesn’t reset once money reaches the Senior Citizens’ Welfare Fund, and it doesn’t extinguish the family’s claim either. Policyholders and beneficiaries retain the right to claim their funds from the Welfare Fund for up to twenty-five years after the transfer — but that claim now has to be pursued through a government fund process rather than a simple call to the insurer’s branch, with the burden shifted onto the family to prove entitlement years after the original insurer relationship went cold. Her husband’s policy was nine years old when he passed; by the time she found the receipt three years later, it was twelve years since the policy began. Had she waited even a few more years without discovering it, the unclaimed death benefit would likely have already crossed into government-fund territory, adding an entirely avoidable extra layer of paperwork to what should have been a straightforward claim.
Even the industry’s headline number has a detail worth reading carefully. For FY2024-25, the industry-wide claim settlement ratio stood at roughly 98.32% by count of claims, but 97.18% by amount — a smaller gap than in some past years, but still a real one. The gap between the two exists because larger claims tend to draw more scrutiny and documentation requirements before payout, meaning the rejection rate isn’t perfectly uniform across claim sizes. This doesn’t mean claims are being denied in bad faith — most rejections trace back to incomplete disclosure at the time of purchase (an undisclosed pre-existing condition, for instance) — but it does mean the headline percentage insurers advertise is not the full picture for every policyholder.
Policies bought decades ago, policies bought through a workplace group scheme that ended when the person changed jobs, policies where the nominee was never updated after a marriage or the nominee themselves has since passed away — all of these produce a real policy with a real payout and no clear path for the family to find out. Agents who sold the original policy often lose touch with the client over such a long horizon, and insurers have limited proactive obligation to track down beneficiaries themselves.
Tell your immediate family exactly which insurers you hold policies with, keep a simple written list (policy numbers, insurer names, nominee details) somewhere they’ll actually find it, and update the nominee explicitly after every major life event — marriage, divorce, a nominee’s death. IRDAI’s Insurance Repository system and consolidated policyholder e-accounts (through providers like Karvy/CAMS/CDSL) can also centralise every policy you hold under one login, making it far easier for a family to discover what exists after you’re gone rather than relying on paper trails and memory.
It doesn’t mean insurers are deliberately withholding money from families — the transfer to the Senior Citizens’ Welfare Fund is itself a regulatory requirement, not a way for an insurer to keep what it owes. It doesn’t mean money sent to the Welfare Fund is gone forever; the twenty-five year claim window is real and genuinely recoverable, it’s simply a slower, more paperwork-heavy path than claiming directly from the insurer within the first ten years. And it doesn’t mean every family that hasn’t found a policy yet is already too late — most unclaimed amounts are still sitting with the insurer, inside that first ten-year window, exactly where Meenal’s was.
What it does mean is narrower: “the insurer still has the money” and “the family can still get it easily” stop being the same statement somewhere around year ten, and almost nobody is told that when they buy the policy in the first place.
They can check directly with any insurer they suspect you held a policy with, or search unclaimed-amount lists that many insurers (including LIC) publish on their own websites specifically for this purpose.
It’s a useful industry-level signal, not a guarantee for any individual claim — full, accurate disclosure at the time you bought the policy remains the single biggest factor in whether a claim gets honoured without dispute.
The family or beneficiary can still claim it, generally for up to twenty-five years after the transfer, but the process runs through the government fund rather than a simple claim to the insurer, which usually means more documentation to establish entitlement so long after the original transaction.
The ten-year unclaimed threshold before transfer, measured from a 30 September cut-off each year with transfer due by the following 1 March, is the current mechanism under IRDAI’s rules for policyholder funds generally — always confirm the specific insurer’s current unclaimed-amount policy directly, since operational details can be updated by the regulator.
Regulatory source: IRDAI‘s master circular on unclaimed amounts of policyholders requires insurers to transfer amounts unclaimed for more than ten years to the government’s Senior Citizens’ Welfare Fund, established under the Finance Acts of 2015 and 2016, with a twenty-five year window for beneficiaries to claim from the fund thereafter. The reconstruction of Meenal’s timeline and the twelve-year/thirty-five-year window arithmetic are this article’s own.
Disclaimer: This article is for general information only and is not legal or financial advice. Unclaimed fund totals and claim settlement ratios are industry-wide aggregates reported by IRDAI and may not reflect any specific insurer or policy. “Meenal Joshi” is a composite character built from a common pattern of delayed claim discovery, not a real individual.
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